Introduction
Segmentation is what separates amateur email marketing from professional retention strategy.
Klaviyo allows brands to segment customers based on real behavior.
Lifecycle Segmentation
Customers at different stages need different messages.
Examples
- New subscribers
- First time buyers
- Repeat customers
- VIP customers
Behavioral Segmentation
Behavior tells you intent.
Powerful segments include
- Viewed product but not purchased
- Purchased specific category
- Engaged with last campaign
Engagement Segmentation
Protecting deliverability is critical.
Separating engaged and unengaged users helps
- Improve inbox placement
- Reduce unsubscribes
Final Thoughts
Segmentation increases relevance. Relevance increases revenue.
Ready to unlock the real power of Klaviyo segmentation? Schedule a strategy call with Retention Growth.